Tuesday, December 1, 2009

Martin gets a makeover!

Martin & Co announce the successful re-launch of their website www.martinco.com . After working with web designers and developers at The Property Jungle and Search Engine Optimisation specialists Vertical Leap the new site is now live.

“As a property search site it was essential that this function remained core to the new site as well as maintaining the established branding that Martin & Co is renowned for nationwide. The Property Jungle recognised this requirement and were able to work with us to develop a bespoke site to support all the users’ requirements,” commented Mark Burdge Sales & Marketing Director.

The Web is widely used for property searches with over 80% of people starting their research online. This makes it an ideal marketing tool for the fast moving world of lettings. “Fierce competition in our industry makes investment in an effective website that is easily found through search engines such as Google crucial,” he added.

The new Martin & Co website features individually managed office homepages, an Intranet to improve inter-office and company-wide communications as well as social networking and “search engine friendly” functionality.

"Working with Martin and Co and delivering a solution that makes a real difference to the way they do business has been a very rewarding exercise" said Mike Smithson from The Property Jungle, "Our experience and solid track record of delivering property industry websites that work enabled us to understand their business and requirements and build them a tool that helps them get on with the business of renting properties".

Portsmouth based search engine marketing specialists Vertical Leap worked with the Martin & Co head office team and Property Jungle to optimise the site. Although it is early days, with over 170 office pages locally optimised, Martin & Co are expecting to see increased exposure online, as well as an improvement in the customer experience. Google trends have already recognised Martin & Co as a “rising star”.

Landlords and tenants alike can benefit from a number of improvements to the new site. These include enhanced property search tools, unbiased information about letting and/or renting a property providing helpful hints and tips, jargon busters to help explain the technical “lingo” used in the world of lettings, FAQ’s, and information guides. Tenants are able to receive regular property updates via text and/or email and landlords can also benefit from their property being featured as property of the week. Martin Co can even be followed on Twitter.

Finally Mark added, “We are delighted with the feedback we have had to date on the new site and we are already planning phase two. It’s great to be able to work with suppliers such as The Property Jungle and Vertical Leap who understand and share our ambition and vision and this is crucial if we are to continue to be a major player in the lettings sector both on and off-line.”


Contact:

For further information about Martin & Co nationally please contact Marketing Manager Jayne Codling 01202 405543 or email jayne.codling@martinco.com

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